Industry saying: illegal business confuses concepts for profit

Seventy percent of sales staff confuse the concept of solid wood

Recently, a city's industry and commerce bureau received a complaint from the public, saying that the "100% all solid wood" furniture it purchased had been found to have obvious synthetic materials. A reporter from the newspaper visited the Beijing market and found that the concept of "solid wood furniture" is very confusing, while "unrealistic" solid wood furniture brands and products are everywhere.

After the implementation of the national standard, the solid wood market is still chaotic

Solid wood furniture has been favored by consumers in recent years due to its environmental performance. However, the concept of solid wood furniture is confusing and is an indisputable fact. According to statistics from the China Consumers Association, the problem of “unrealistic” solid wood furniture in recent years has become the focus of furniture consumer complaints.

The reporter visited and found that many consumers have no idea what kind of products belong to solid wood furniture. In a random interview, answering the question of "what is solid wood furniture", most consumers think that solid wood furniture is "all solid wood furniture", and some think that "combined wood-panel furniture" is also considered solid wood furniture. In addition, some people think that "no glue" is solid wood furniture according to the process, and some think that "the main amount is solid wood" according to the material.

Some vendors also use consumers' vague understanding of solid wood furniture. On the one hand, they claim that their furniture is solid wood furniture, but on the other hand, they do not indicate the solid wood material of the products they sell.

The reporter found through investigation that furniture sales staff deliberately confuse concepts in order to cater to consumer psychology. Some described “solid wood veneer furniture” as “solid wood furniture”, some referred to “board-wood combined furniture” as “solid wood furniture”, and some even pointed out to reporters that the solid wood content reached a certain percentage. It is solid wood furniture.

According to Zhu Changling, vice chairman of China Furniture Association, since the new version of the "General Technical Conditions for Wooden Furniture" standard was officially implemented on May 1, 2009, "solid wood furniture" and "integrated wood furniture", which are easily confused, have been strictly defined Concept, and for the "solid wood furniture" category "full solid wood furniture", "solid wood furniture" and "solid wood veneer furniture" also made specific definitions. As for the solid wood content mentioned by furniture sales staff at 60%, 80% or other proportions, these concepts are not reflected in the standard at all.

To cater to consumer psychology confusion concept

According to industry insiders, the phenomenon of confusion in the concept of the solid wood furniture market is mainly due to the fact that the sellers recommend their own furniture products for the benefit of consumers. Zhu Changling pointed out that there is indeed a common saying in the industry, for example, it is generally believed that 70% of wood should belong to solid wood furniture. "For consumers, they are also willing to accept such a statement in a certain sense. For example, 70% of the furniture they buy is solid wood, and only part of it is not, then consumers will psychologically feel that they are buying solid wood furniture." Zhu Changling said.

In addition, some sellers who are pursuing sales do not hesitate to mislead consumers, and even describe the combination of wood and wooden furniture as solid wood furniture.

Chen Minhong, deputy general manager of Federal Furniture Beijing Company, said that consumers' enthusiasm for solid wood furniture and their preference for good wood also caused merchants to confuse concepts and mislead consumers.

Zhu Changling also pointed out that there are some concepts in the "General Technical Conditions for Wooden Furniture" standard, which are also easily used by sellers and cause misunderstandings by consumers.

According to Yang Wenqiang, the design director of Baiqiang Furniture Co., Ltd., the "board-wood combined furniture" in the consumer concept is not a kind of "solid wood furniture", but the "integrated wood furniture" specified in the new standard. And many sellers also use the provisions in the concept to call this kind of comprehensive furniture solid wood furniture in the marketing process, but even if they claim that solid wood can account for 60% and 70%, they should not be called Solid wood furniture.

When consumers ask whether they are solid wood furniture, the salesperson sometimes refers to "integrated furniture" as "solid wood furniture" or "solid wood furniture" as "all solid wood furniture" to satisfy customers. The situation is actually very common. Some salespersons use backboards for five-plywood, and the internal structure of the drawer is all kinds of plywood products. They are described as solid wood furniture. This is a deception of consumers.

"Solid wood furniture" is the main frame of the furniture is solid wood, which is a durable and cost-effective product. Its price is about 30% lower than "full solid wood furniture". Individual sellers will also make profits by confusing the two concepts. .

Material differences lead to price differences

Chen Minhong, Deputy General Manager of Federal Furniture Beijing

Individual sellers will describe ordinary materials as precious wood, misleading consumers in the material of solid wood furniture. For example, the teak furniture that is popular nowadays, because teak is a precious wood imported from Thailand and Burma, there are a lot of "golden pomelo" impersonating teak on the market, but the price is more than five times different from teak.

In order to raise the price, some sellers say that the domestically produced materials are imported, but consumers cannot recognize the similar appearance. Or it is mixed with other wood in a good material, and the surface is painted with dark or thick lacquer, so that consumers can not distinguish between true and false.

Confusion of the concept of solid wood furniture is a common phenomenon

From July 23 to 25, the reporter visited the solid wood furniture area of ​​three stores of Red Star Macalline, Actual House and Ouhua Shangmei as consumers. The reporter found that the sales staff maliciously deceived consumers, such as the combination of board and wood combined furniture sold as solid wood furniture is relatively rare. But most of the salespersons are misleading when explaining the concept of "solid wood furniture". According to rough statistics, about 40% of the sales staff classify all "solid wood veneer furniture" as "solid wood furniture", 70% count "integrated combined furniture" as "solid wood furniture", and 30% of the sales staff It is unambiguously pointed out that the solid wood content is 60% -70%.

Time: July 25, 2010 Location: A home store in North Fourth Ring

Shenghua Furniture: "80% use solid wood as solid wood furniture"

Reporter: Are your brands all solid wood furniture?

Clerk: More than 90% are all solid wood furniture, some styles are combined with wood and board.

Reporter: Is the solid wood furniture used in the board?

Clerk: Of course, even those with solid wood skins count. The board depends on what board, some are density board, we use solid wood board.

Reporter: How much solid wood is used as solid wood furniture?

Clerk: Even more than 80%.

Reporter: Is this standard your understanding or there are regulations?

Clerk: Now more than 60% are counted, actually more than half are counted. 80% is a national standard, you can see it from the online search.

Huari Furniture: "More than 30% of national regulations are solid wood furniture"

Reporter: Are your brands all solid wood furniture?

Clerk: We have been making solid wood furniture for 30 years, all of them are solid wood furniture.

Reporter: Is more than 60% or 80% solid wood furniture?

Clerk: 30%. More than 30% of the national regulations are solid wood furniture. Ours are all 100% solid wood furniture.

Reporter: If you buy it, can you indicate in the contract that it is 100% "all solid wood furniture"?

Clerk: We have detailed furniture instructions, each part is like a drawer, back plate, etc. What materials are used and what national standards are followed will be clearly marked. If you specifically ask for this kind of words, it is just my personal promise to you, and it cannot represent the company.

Time: July 24, 2010 Location: A home store in Shilihe

European furniture: "60% to 70% can be regarded as solid wood"

Reporter: Are your brands all solid wood furniture?

Clerk: Our product frames are made of solid wood, that is, the main force parts are made of solid wood, the auxiliary material is solid wood sandwich panel, and the solid wood sandwich panel is also solid wood.

Reporter: What is the difference between the solid wood sandwich panel and the artificial panel you use?

Clerk: Artificial board is density board, particle board, solid wood sandwich board also belongs to solid wood board, solid wood sandwich board is much stronger than composite board.

Reporter: Is the solid wood sandwich panel also glued together?

Clerk: Of course we need to use glue, but our glue is absolutely environmentally friendly and does not exceed the standard. Our brand furniture is to be exported.

Reporter: When this kind of product is introduced to customers, is it all solid wood furniture?

Clerk: Now 60% to 70% can be regarded as solid wood.

Ou Yibao furniture: "Which brand dare to label all solid wood?"

Reporter: Is this product made of solid wood?

Clerk: The place where the main frame is stressed is rubber wood, and the auxiliary material is MDF. This label is clearly written on it.

Reporter: What is the proportion of solid wood in the overall consumption of these products?

Clerk: This can only be said that the main stress is on all solid wood. The proportion is useless, and the state does not recognize it. Now the furniture can't be made of all solid wood, there is no all solid wood at all, you see this backboard is scarred with all solid wood. If the door panel is made like this, do you want it? Generally, if you look at the beautiful door panel, it is definitely not all solid wood. Solid wood furniture like this frame can be called solid wood furniture, which is a combination of board and wood.

Reporter: Do you mean that there is no solid wood furniture?

Clerk: Which brand do you ask to indicate "all solid wood" when invoicing? Generally, you don't dare to write it, and you won't be compensated twice. A lot of furniture will directly write "wood" for you, like those panel furniture are all written "wood". The two-door wardrobe of all solid wood needs at least more than 30,000. If you buy it back, wait for it to crack.

Time: July 23, 2010 Location: Laiguangying a home store

HSBC Furniture: "Cannot indicate 100% solid wood"

Reporter: Are your brands all solid wood furniture?

Clerk: It's all 100% solid wood, all with tenon and mortise structure, but the wood materials in different parts are different.

Reporter: Are different parts made of different materials all solid wood furniture?

Clerk: Of course, all solid wood veneers are considered solid wood furniture. In fact, there are many kinds of solid wood furniture. All solid wood furniture, solid wood furniture and wood-panel furniture are considered solid wood furniture.

Reporter: Solid wood veneer furniture and wood-panel combination furniture are also considered solid wood furniture?

Clerk: Yes, but it depends on the specific board. If the wood-based panels used are MDF and particle board, they are all board-wood combined furniture. The wooden board in the solid wood furniture is combined with the original wooden board.

Reporter: Can you indicate "100% solid wood" when signing the contract?

Clerk: No, absolutely 100% solid wood, you can check our brand online. No brand can write "100% solid wood" in the contract, otherwise there will be problems even if there is a little use of materials.

Jinluban Furniture: "All solid wood is 100% solid wood"

Reporter: Are your brands all solid wood furniture?

Clerk: It is absolutely all solid wood furniture. The main force parts of our furniture are solid wood sawn timber, and the back and side panels are solid wood sheets.

Reporter: Are the solid wood sheets also glued together?

Clerk: Our solid wood sheets are finger jointed plates, and you can see clear teeth joint bite marks, which are all stitched together with small pieces of solid wood, which is completely different from the glued artificial board.

Reporter: If the furniture contains more than 60% solid wood, is it considered to be all solid wood furniture?

Clerk: All solid wood is 100% solid wood, and more than 60% solid wood is board-wood combined furniture.

Reporter: If you buy, can you indicate in the contract that it is "100% solid wood furniture"?

Clerk: You can write "100% all solid wood", we will indicate the materials of the different parts such as the backboard, and some other thin wood sheets such as fir and birch used for the backboard will all indicate the materials.

Clarify the standard to recognize the solid wood

Although the national standard of "General Technical Conditions for Wooden Furniture" has been formally implemented in May 2009, and the concept of solid wood furniture has been further standardized, many consumers will face "confused concepts" of sellers when purchasing specifically. In fact, consumers can not only correctly understand solid wood furniture by understanding the standards, but also master some simple identification methods, so as to eliminate the situation of being misled by businesses when choosing solid wood furniture.

Consumers must avoid being misled by merchants when choosing solid wood furniture

Consumers bring their own flamboyant eyes to prevent misleading business when choosing solid wood furniture

Selection methods to see, knock, smell a few to recognize the solid wood furniture

Look at the surface texture and scars

All solid wood furniture has a natural color difference, and there are certain differences in color and texture. The appearance of solid wood veneer furniture has few defects, and its texture is clear or even better than all solid wood furniture. Consumers can use the texture and scars of the solid wood to look at the corresponding positions on the exterior and back, respectively. If they correspond well, they are pure solid wood cabinet doors. In addition, looking at the scar knot is also a good way to identify pure wood: look at the location of one side of the scar, and then look for the corresponding texture on the other side.

Use wood cross section

For the identification of furniture combined with wood and board, it is generally said that the large area of ​​the wardrobe frame and the shelf, the drawer inner panel, etc. are artificial plates. If the manufacturer puts solid wood skin on the outside of the wood-based panel, although the surface is smooth and the durability is improved, the grain texture of the two sides will be found in the cross section of the panel, which is not in the normal growth direction of the tree.

See the location of the nail holes during installation

Some frames use solid wood, sideboards, shelves and other furniture using thin wood veneer chipboard or MDF. The center position of the board is actually plywood or various waste wood. This type of furniture is difficult to identify by looking at the sample, but when installing after entering the field, you can see it by the position of the nail hole. If the particle board has wood chips, the density board is pulpy. Consumers can use this feature Identification.

Use touch and smell identification

Consumers can tap the wood surface a few times with their hands, the solid wood material will make a crisper sound, and the artificial board will be deeper. In addition, the solid wood skin feels very textured, while the general artificial paper skin feels dry.

The most common but very effective method is to smell the smell of furniture up close. Most solid woods have the aroma of tree species, pine wood has pine resin smell, cypress wood has light fragrance, camphor wood has obvious camphor wood smell, but fiberboard and density board will have a strong pungent smell, especially in cabinet doors or drawers Inside, it smells easier to distinguish.

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