Liming Wenyi: Fancy future prospects is now the best opportunity to launch civilian furniture Liming Wenyi's original main business was office furniture, and this year began to expand the civilian furniture market. "This year is different from previous years. It is said to be the weakest year, but the impact of the New Deal in the property market on furniture is considered temporary. The adjustment of the New Deal in the property market is actually beneficial to the ordinary people, so that more people can afford to live and live. Affordable housing. The common people can afford a house and live in it. He will use furniture. As long as there is such a hardware requirement, we will provide better services. At the same time, I think it is also our new brand to launch civilian furniture. Good opportunity. We will seize this opportunity and quickly build our outlets. " Dongyi Risheng: Building core competitiveness did not intend to enter the manufacturing field Chen Hui, Chairman of Dongyi Risheng, said in an interview with reporters: "Our home improvement business is doing very well. We did not intend to step into the manufacturing field to make money in the manufacturing field, but we are aware of the development of the home improvement industry. After more than 10 years, as the first brand and as the leader, we still have no core competitiveness, we only have comparative advantages. For the development of the next 10 years, we want to build a core competitiveness, others do not, we have , And something very strong. " Although Chen Hui said frankly that “it was not intended to enter the manufacturing fieldâ€, from the current development of the home improvement industry, more and more home improvement companies will enter this field in the future. At present, Kebao Boloni and Shichuang have their own production bases and their own furniture brands. From bringing the major brands together for consumers to choose to build their own production bases, and providing their own brands to consumers, home improvement companies will definitely move to "physical" in order to reduce costs and obtain more profits and more autonomy. Enterprise transformation will inevitably seek to develop towards industrialization. Low entry barrier for furniture manufacturing All laymen can transform into the field of furniture manufacturing, one of the reasons is the low threshold of the furniture industry. Low barriers to entry are industry consensus, but how low is it? Cao Hejian, general manager of Beijing Lean Decoration Showcase Co., Ltd., said bluntly: Compared with showcase making, furniture manufacturing is "too simple!" First low cost According to the "Regulations for the Registration of Corporate Legal Persons", the minimum registered capital of a productive company is 300,000 yuan. The capital required to build a production plant is very flexible. It can be done with tens of millions and tens of millions, and hundreds of thousands. In terms of machinery and equipment, furniture is divided into panel furniture and solid wood furniture. There are also steel furniture. Different furniture factories have different requirements for machines. How much does it cost to purchase equipment? The industry insiders have calculated an account: If it is a solid wood furniture factory, the machine will also need: 1. Cold pressing machine 2. Wood engraving machine 3. Primer sanding machine. If it is a panel furniture factory, and it is small, then it only needs: sliding table saw, drilling machine, edge banding machine, air compressor, row drill. These machines are necessary, there are many others, which can be increased according to the situation. 65,000 of these devices listed above are enough, and the minimum is less than 50,000. Coupled with other equipment, renting factories, and hiring workers, 200,000 is enough. As for the amount of investment, it depends on the strength of the companies and the importance they attach to the furniture. This has also caused the current situation of the furniture industry to be uneven and mixed. Not only will it attract powerful companies to expand their business here, but also some "game" companies will participate at any time, making the furniture manufacturing industry even more chaotic. Second, low technical requirements In the furniture manufacturing industry, we often find that a manufacturer can make a soft bed, a sofa, a leather sofa, a cloth sofa, a panel furniture, a solid wood furniture, and an adult furniture, a children's furniture. Only a few furniture manufacturing technologies are needed to diversify into a full set of furniture manufacturing. However, this has caused many manufacturers to have no core products, no core business, no core profit, and no core brand. The product line is getting longer and longer, but the market competitiveness is not necessarily enhanced. Design again "don't bother" There has been a saying in the industry: furniture design looks at Milan, Chinese design looks at Guangdong, and Guangdong design looks at foreign countries. Go to Inter Milan, the highest point in the United States, get some information, take some photos, buy some samples, think of a name and a logo. It is a new series, a new brand. In some furniture exhibitions, the organizers had to refuse to receive Chinese visitors in order to prevent plagiarism, and cases of domestic furniture infringement of intellectual property rights due to plagiarism of foreign design defendants also occurred frequently. It is easy to copy, but it is difficult to defend rights. Ronglin Shijia is one of the leading companies in independent research and development, but their rights protection path has also been extremely difficult in the past 10 years. The person in charge of Federal Furniture said: "Although there are relevant policies, it is actually very difficult to implement. According to the regulations, the similarity is more than 70%, which can be considered as imitation, but in fact, there are many places where the other party can change , Such as color, decoration, so the definition of infringement is sometimes very difficult, so more manufacturers are willing to spend their energy on developing new products. " In the eyes of many furniture companies, instead of hiring designers with high salaries to design products, it is better to take the furniture patterns from the furniture store back to the factory for reproduction and production, which can also reduce costs. The resulting homogenization of products is serious, which is a common problem in the furniture industry. So how much can the design cost be saved? In fact, the cost of design R & D itself is not very high, but the chain reaction caused by the lack of design is huge. Due to the lack of technical barriers, the speed of counterfeiting is very fast, and some can even appear in as little as ten days. Consumers buy furniture mainly for three considerations, style, environmental protection and price. Due to the serious homogenization of styles, the competition point of merchants lies in price, but where does the price advantage come from? The most important thing is the quality of raw materials and processing. The disordered competition in design leads to disordered competition in prices. The disordered competition in prices ultimately leads to a decline in product quality. How big is the current profit of the furniture industry? Outsiders have their own unique profits Is it just that the barriers to entry are low, so that the relevant industries of the major relevant departments are scrambling to enter the furniture manufacturing industry? The world is full of profits, and the world is full of profits. This is the same standard in the mall. So how big is the profit of the furniture industry? What are the advantages of outsiders to get more profits? Chen Hui, chairman of Dongyi Risheng, said: "Now costs are rising, especially labor costs are constantly rising, and raw material costs are also rising. This is an objective situation." In addition to labor and raw materials, another important expense is the field rent: in the figures before 2008, the rent for the first-class cities is around 300-500 yuan / M2 / month, and 20-80 yuan / M2 / month for the second and third-tier cities The annual rent (300M2) for the first-class cities is about 1.8 million yuan, and the second-class cities is about 280,000 yuan. With the expansion of home distribution stores, raw materials and labor costs are also increasing. Where does this item come from? Relatively powerful companies can digest part of themselves, and the general corporate profit margin has been suppressed very low. But now the prices of furniture products have not only not risen, but we have seen frequent discounts from merchants. Some brands can even achieve a 42% discount. From the perspective of discounts alone, it is certain that the profits of the furniture manufacturing industry are huge, otherwise how can such low discounts be achieved? Here we do not rule out the situation of "playing concepts to raise prices, lower quality and save costs, and higher prices to discount". However, it is necessary to bear such a large field rent, such a large publicity expense, labor cost, raw material cost, these companies will also get together, indicating that this is still profitable. And these "outsiders" can expand their profit margins through their own advantages. Dongyi Risheng spent 300 million to build a wood factory product including all wood, glass, aluminum alloy products in home improvement, interior doors, wall cabinets, cabinets, bathroom cabinets, cloakrooms, wall panels, bedroom furniture, Living room furniture ... not only for the needs of decoration companies around the world, but also for fine decoration and export of real estate. Large production capacity, has its own unique sales channels. In addition, Shichuang and Kebao Boloni's furniture products are also directly retailed and occupy market share. In addition, a major advantage of decoration companies is that they have their own strong designer team, which can avoid the price war caused by homogenization to a certain extent. Liming Wenyi claims to have the biggest advantage in production scale. Liming Furniture currently has a factory covering an area of ​​150 acres in Beijing, in addition to the 100 acres production base in Hubei. From raw materials, planting trees, to boards, you can do it yourself. Liming Wenyi said that their biggest competitiveness is the price: "Comparing with the Beijing factory, we are the same quality, the same design and the same materials in this industry. Our price is 30% to 20% of their price. Our price is 20% cheaper, even 30%. " The current market environment without the monopoly of the strong is a good time for outsiders. Compared with many small and timid small furniture manufacturers, the powerful "layman" can be said to have the advantage. This is clearly reflected in the expansion of the store. When many companies feel struggling because of the expansion of the store, Liming Xiaoyi said: "We will only follow the pace of store expansion and follow Red Star Macalline. Red Star has 100 Stores, we have 100 stores. " The current status and development prospects of furniture manufacturing industry 1. The current status of the furniture manufacturing industry People in the industry sighed; now the furniture industry is breaking down more than it is opening, and selling furniture is more profitable than doing it. "Now what manufacturers can do is to reduce costs and maintain price advantages. The price of furniture raw materials has increased by 15%, which has made manufacturers a bit unbearable. Therefore, merchants complained even more than the financial crisis of 2008. Let them feel sad. "Chen Gang, director of Xianghe China Furniture City Management Committee and vice chairman of China Furniture Association, said. Sun Delin, the boss of Rhine Love, said, "The reason for the bad business is not entirely affected by the new real estate policy, but mainly due to market saturation." According to incomplete statistics, there are currently at least 70,000 Chinese furniture companies. Chen Gang believes that "there is a surplus of production capacity. If the urbanization rate can no longer rise, a part of it will definitely die under the influence of the new real estate policy." "Last year, the output value of 730 billion yuan, but no company can achieve 1% share. It can be said that the furniture manufacturing industry is still in a melee period." Chen Baoguang, deputy chairman of the Beijing Furniture Association said, "We have so many brands, but you do not have In terms of market share, there is no point in calling the brand empty. " The crazy expansion of the home furnishing market is also a dilemma for furniture companies. Without following up, the market share may be seized by follow-up opponents. Follow-up will cost a lot of money. Powerful companies expand channels through expansion of stores, and companies that cannot keep up will slowly disappear from people's attention. The furniture industry is not technically high, there are many small furniture factories, and the entire industry market is relatively chaotic. At the same time facing the rising prices of raw materials and labor costs, it can be said that furniture companies are now facing various pressures. The unfavorable factors in all aspects will have a great impact on the low-end furniture brands. It is very likely that a considerable number of small furniture companies will close their doors. 2. Development prospect of furniture manufacturing industry The living conditions of the furniture industry are so worrying, is there only a dead end in the future, what is the prospect of the furniture industry in the end? What is the appeal of the furniture industry? Is it just a low entry barrier? Of course not. In fact, many companies entering the furniture industry are looking at the long-term future of the furniture industry. Chen Baoguang, deputy director of the Beijing Furniture Association, said that the development momentum of the furniture industry has been very good. Over the past 30 years of reform and opening up, the GDP has increased by about 8%, while the furniture industry has always used The speed is increasing. In addition, the urbanization process also brings great business opportunities to the furniture industry. The urbanization rate in 2009 was 45%, while that in developed countries was at least 70%. Assuming 1.5% per year, the next 20 years will be a stage of major development. Cai Ming, chairman of Kebao Boloni, calculated such an account: the replacement of furniture is 10 to 15 years, and Chinese real estate began in 1998, so the home furnishing industry has just entered a stable development period. People in the home furnishing industry, including Red Star Macalline Car Jianxin, Chairman of Non-Uniform Furniture Qiao Yinjun, and Director of Top 100 Furniture Network Marketing Department Jin Zheng, are generally optimistic about the impact of the New Deal on the future home furnishing industry. They pointed out that the main purpose of the New Deal policy was to combat speculative property purchases, and speculators were not interested in renovations. Many speculators bought houses that were unused and not renovated. The market will be a very good prospect. Moreover, the current bleak market is also due to the serious wait-and-see sentiment of the people. Once they can't stretch to start buying a house, it is an explosive start for both the real estate industry and the home furnishing industry. Taking a step back 10,000, even if it does not break out, but a stable way to start buying a house, there will be a good recovery for the home industry. According to various data, in the long run, the home furnishing industry, including furniture manufacturing, will have a very broad development space in the future. These favorable factors are not only good for the original furniture manufacturing enterprises, but also a great attraction for "outsiders" who want to enter the furniture manufacturing industry. How do current furniture companies respond? Sun Shoujiang, chairman of Peugeot Furniture, pointed out: "This industry has great development prospects and the furniture market is huge. It has no concentration, provided that it has not gone through the most brutal round of brand competition." From the overall perspective of the furniture manufacturing industry, the prospects for future opportunities are great, but the competition is also extremely fierce. Newcomers with strong strength will have a great impact on the original furniture manufacturing enterprises. Regardless of whether it is a strong “intruder†or a ticket-seeking “foreign visitorâ€, what is the core competitiveness of the original furniture manufacturing enterprise and how to maintain its own position in such a situation, and the current form is simply to defend Still not enough. It is also because of the internal chaos in the furniture manufacturing industry, which caused the "layman" to invade. Reshuffles are present all over the world. In the past, the shuffling of furniture manufacturing was a relatively slow process, but in today's "unusual environment", this shuffling process is extremely rapid and brutal. The real impact of the new housing policy on the home furnishing industry is expected to be at the end of this year and 2011. As far as the situation is concerned, the situation will still be unknown. We believe that the future is beautiful, but the premise is-you have to wait for the future to come. For more furniture information , go to http://news.gojiaju.com/
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Why choose to enter the furniture manufacturing industry? "Layers" have their own original intentions